---
title: Software Services | Sedona Digital
description: "Product engineering, application modernization, and AI workflow integration for banking,\ninsurance, and financial services firms."
---

[![](https://sedona.digital/hubfs/logo-sedona-digital-white.svg)](https://sedona.digital/)

- [What we do](https://sedona.digital/what-we-do) 
    - Strategy
      
          - [Technology Strategy](https://sedona.digital/technology-strategy)
          - [Customer Strategy](https://sedona.digital/customer-strategy)
          - [Data Strategy](https://sedona.digital/data-strategy)
    - Innovate
      
          - [Software](https://sedona.digital/software-services)
          - [Data & AI](https://sedona.digital/data-ai)
          - [Security](https://sedona.digital/security-services)
          - [Microsoft Cloud](https://sedona.digital/microsoft-cloud)
    - - [Our Microsoft Partnership](https://sedona.digital/our-microsoft-partnership)
          - [Speak to a strategist](https://sedona.digital/contact-us)
- [How we do it](https://sedona.digital/how-we-do-it)
- [Industries](https://sedona.digital/industries)
- [Insights](https://sedona.digital/insights)
- [About us](https://sedona.digital/about-us)

[Contact us](https://sedona.digital/contact-us)

![sedona-digital-hero-background](https://sedona.digital/hs-fs/hubfs/Sedona2026/sedona-digital-hero-background.jpg?length=1920&name=sedona-digital-hero-background.jpg)

# Software you can trust, engineered and tested for financial services

### We build, test, modernise and run the applications banks and insurers depend on. Quality engineering is built in from day one, AI is embedded in the products we ship and in the way we engineer and test them.

[Speak to a strategist](https://sedona.digital/contact-us) [Talk to a Software & QA specialist](https://sedona.digital/contact-us)

## What we build

#### The next generation of FS applications will have AI at their core. We build them, and we use AI across our own engineering and testing to deliver faster, with fewer defects and full control.

Agentic Applications   
& AI Workflows:

AI agents and workflows embedded into claims, underwriting, finance and operations, taking on the repetitive work while people keep control of the decisions.

AI-Accelerated Modernisation:

Use AI to analyse, document and refactor legacy code, with automated regression in place so every change is proven safe before it reaches your customers.

Product 
  
Engineering:

Design and build new applications from concept to launch with Copilot-led, test-first engineering, aligned to your systems, processes and goals.

## Quality engineering that keeps pace with change

#### We build, extend and operate modern QA functions for banks and insurers. We can lead on strategy, architecture, tooling and execution, or embed alongside your team, in the model that suits you. Automation is designed from a real understanding of your business processes, not just screen-level scripting.

**QA & Automation Strategy**

Review your tooling, test suites and ways of working, score tests for automation suitability and set a phased roadmap from manual-heavy to automation-first delivery.

**Test Automation Engineering**

Scalable frameworks across web, desktop, mobile, API, batch and data layers, built into your CI/CD pipelines so smoke and regression run on every release.

**Release Assurance for SaaS & Vendor Platforms**

Automated regression libraries mapped to your vendor’s release calendar, so platform upgrades become routine, well-managed cycles.

**End-to-End Data & Integration Testing**

Validate changes from the front end through APIs and integrations to the data warehouse, with test data management, masking and synthetic data built in.

**Non-Functional Testing**

Performance, load, soak and resilience testing aligned to your change velocity, with security testing shifted left into design and build.

**Testing AI Applications**

Gold datasets, prompt evaluation, LLM-as-a-judge, hallucination, bias and drift testing, so AI features meet FCA, PRA and GDPR expectations before they go live.

**UAT & Release Readiness**

Structured, business-led UAT with clear acceptance gates, full traceability and audit-ready evidence.

**Test Engineering Pods**

Test managers, architects, automation engineers and business analysts as an extension of your team, scaling with delivery demand and building your in-house capability as we go.

![923c2f9890d577519626c8b62a09f55b1e90f04c](https://sedona.digital/hs-fs/hubfs/Sedona2026/923c2f9890d577519626c8b62a09f55b1e90f04c.png?width=2000&name=923c2f9890d577519626c8b62a09f55b1e90f04c.png)

![50cdbd4ef6daa79a4ff83799da7a2bff83d388d3](https://sedona.digital/hs-fs/hubfs/Sedona2026/50cdbd4ef6daa79a4ff83799da7a2bff83d388d3.png?width=2000&name=50cdbd4ef6daa79a4ff83799da7a2bff83d388d3.png)

![be63d0977c059da131f3c09fa3525a7847c5c607](https://sedona.digital/hs-fs/hubfs/Sedona2026/be63d0977c059da131f3c09fa3525a7847c5c607.png?width=348&height=141&name=be63d0977c059da131f3c09fa3525a7847c5c607.png)

![567a404acec36acde8947d4d02726aaaafd34c54](https://sedona.digital/hs-fs/hubfs/Sedona2026/567a404acec36acde8947d4d02726aaaafd34c54.png?width=320&height=320&name=567a404acec36acde8947d4d02726aaaafd34c54.png)

![f866c42e7a7df62665ee8f2a808f707b542a2195](https://sedona.digital/hs-fs/hubfs/Sedona2026/f866c42e7a7df62665ee8f2a808f707b542a2195.png?width=1218&height=326&name=f866c42e7a7df62665ee8f2a808f707b542a2195.png)

![4251de7722da3c25f490484ebcd4b41bb98bde48](https://sedona.digital/hs-fs/hubfs/Sedona2026/4251de7722da3c25f490484ebcd4b41bb98bde48.png?width=2000&name=4251de7722da3c25f490484ebcd4b41bb98bde48.png)

![541bfb8ca7beaa30be6d15ac7fd9df56847bde26](https://sedona.digital/hs-fs/hubfs/Sedona2026/541bfb8ca7beaa30be6d15ac7fd9df56847bde26.png?width=1280&height=1239&name=541bfb8ca7beaa30be6d15ac7fd9df56847bde26.png)

![33306ed9976d4b5353b966a23001b7df68966db5](https://sedona.digital/hs-fs/hubfs/Sedona2026/33306ed9976d4b5353b966a23001b7df68966db5.png?width=521&height=177&name=33306ed9976d4b5353b966a23001b7df68966db5.png)

![de11920ea387e95543b7ab9841df808a8162134e](https://sedona.digital/hs-fs/hubfs/Sedona2026/de11920ea387e95543b7ab9841df808a8162134e.png?width=659&height=200&name=de11920ea387e95543b7ab9841df808a8162134e.png)

![660765362b3f453015209e05f60b22ff3864014c](https://sedona.digital/hs-fs/hubfs/Sedona2026/660765362b3f453015209e05f60b22ff3864014c.png?width=689&height=392&name=660765362b3f453015209e05f60b22ff3864014c.png)

![375543b888579b4bb0e9191d002e31739f47840b](https://sedona.digital/hs-fs/hubfs/Sedona2026/375543b888579b4bb0e9191d002e31739f47840b.png?width=1020&height=291&name=375543b888579b4bb0e9191d002e31739f47840b.png)

![117da9fd0210fbdd027dbb178810ab57d6148b44](https://sedona.digital/hs-fs/hubfs/Sedona2026/117da9fd0210fbdd027dbb178810ab57d6148b44.png?width=2000&name=117da9fd0210fbdd027dbb178810ab57d6148b44.png)

![af39ff0a9bbc44781e6c337d2b6573e0f0c60156](https://sedona.digital/hs-fs/hubfs/Sedona2026/af39ff0a9bbc44781e6c337d2b6573e0f0c60156.png?length=780&name=af39ff0a9bbc44781e6c337d2b6573e0f0c60156.png)

## What we build

#### We manage applications across their whole lifecycle, using AI and automation to keep them reliable, 
secure and improving.

AI-Assisted Application   
Management:

Proactive monitoring, predictive issue detection and continuous optimisation of your critical software, for fewer incidents and lower running costs.

Managed Test Automation:

We own, run and grow your regression suites release after release, adding new features to the library as your platforms evolve, for faster cycles and less downtime.

Incident & Problem Management:

Rapid response, with AI-assisted root cause analysis that fixes the underlying problem, not just the symptom.

## By the numbers

200+

###### Applications under our managed service, on Microsoft technology

100+

###### Enterprise applications built

60+

###### end-to-end customer journeys automated for a UK mutual insurer

6 months

###### to full core smoke and regression coverage

![5360e5590ef496620bece38cce68f4f43c1df574](https://sedona.digital/hs-fs/hubfs/Sedona2026/5360e5590ef496620bece38cce68f4f43c1df574.jpg?width=2000&name=5360e5590ef496620bece38cce68f4f43c1df574.jpg)

## Why financial services teams choose Sedona

![shield-search](https://sedona.digital/hs-fs/hubfs/Sedona2026/shield-search.png?width=50&height=50&name=shield-search.png)

#### AI for regulated environments

AI built by people who know your world, your regulators and your risk appetite.

![profile-2user](https://sedona.digital/hs-fs/hubfs/Sedona2026/profile-2user.png?width=50&height=50&name=profile-2user.png)

#### Senior, embedded teams

Experienced engineers who work as part of your team, not junior resource.

![shield-tick](https://sedona.digital/hs-fs/hubfs/Sedona2026/shield-tick.png?width=50&height=50&name=shield-tick.png)

#### Governed by design

Human-in-the-loop, explainable and auditable, on ISO 27001 and ISO 9001 foundations.

## Proof from teams like yours

- ![The\_Exeter\_logo.svg](https://sedona.digital/hubfs/Sedona2026/The_Exeter_logo.svg.webp)
  
  "With a development house, the more domain knowledge, the better the outcomes. Sedona Digital have that domain knowledge, which for me is critical."
  
  Julian Hicks, Solution Architect

## Let’s put AI and quality engineering to work in your business

[Speak to a strategist](https://sedona.digital/contact-us) [Talk to a QA specialist](https://sedona.digital/contact-us)

##### We'll reply within one business day.

![logo-FAPTIC\_TRANSPARENT.png](https://sedona.digital/hubfs/logo-FAPTIC_TRANSPARENT.png.svg) ![logo-sedona-digital-transparent (1)](https://sedona.digital/hs-fs/hubfs/logo-sedona-digital-transparent%20(1).png?width=1000&height=222&name=logo-sedona-digital-transparent%20(1).png)

Award winning transformation partner specialising in Software/AI, Data/AI, Cloud Security and Business Change.

**United Kingdom** | 10 Lower Thames Street, London, EC3R 6EN

**USA** | 251 Little Falls Drive,
Wilmington, New Castle, 19808.

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